December 2011
1 post
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When Creativity Works Against You or, An Inverse...
Very recently I was having a drink with Yew Leong Tan, renown film director and vintage ad man.
He said to me after a sip from his hot chocolate that he thought that the people that did Apple’s advertising were brave.
Now, any ad person immediately thinks of key campaigns like 1984, Think Different or I’m a PC, I’m a Mac and says “No shit.”
But what Yew Leong...