Not Feeling The Love On Valentine’s Day or, Superbowl 2012
I decided to make last week’s Valentines Day a special one and spend it with my greatest love - ads.
Having not caught up with this year’s Superbowl ads, it seemed like the perfect thing to do as I sat at my Mac with my can of Soup-For-One.
First of all, what the hell was up with all the celebrity cameos? Was there some hidden competition between all the brands to use a celebrity most creatively (most of which failed)?
God, the list goes on. It’s like the cast for the movie to follow Valentines Day and New Year’s Eve; Superbowl Sunday.
Acura - Jerry Seinfeld and Jay Leno
Dannon Oikos Greek Yoghurt - John Stamos (the Knights Templar called, they have their eyes on your relic)
Pepsi - Elton John (and apparently that chick won X Factor)
Hulu Plus - Will Arnett (come on!)
Kia - Adrianna Lima, Motley Crew
Time Warner Cable - Ricky Gervais
Samsung Mobile - The Darkness (who looks like shit, by the way)
The Voice - Betty White (someone had to do it)
Ok, THE GOOD. (I guess there were a few).
NBC - Brotherhood of Man: Entertaining and fun.
Chevy Silverado - 2012: Nice thought. The second guy’s line is a bit of a killer though.
Kia - Dream Car: Pretty cool. Nice line at the end. Even with the cameos, it works for me.
Volkswagon - The Dog Strikes Back: Interesting, funny. Not sure if all the Star Wars stuff at the end was truly necessary, it’s just milking the success of last year’s ad.
NFL - Timeline: Kept me interested. Casual, informative and nicely shot.
Samsung Mobile - Thing Called Love: The Applephiliacs finally turn to Samsung and get out of line. An elaborate party ensues starring The Darkness. Kind of entertaining and the self-deprecating joke at the end was a nice touch.
M&M’s - Just My Shell: Funny, love the M&M’s dude.
Budweiser - Return of the King: Nice, uplifting ad.
Doritos - Man’s Best Friend: Funny. You can’t help but giggle.
Acura - Transactions: Wacky and cool. Jerry Seinfeld does a good job in this one.
Chevy - Happy Grad: Entertaining, funny.
Prudential Financial - Day One Linda Guthrie: Simple, nice line.
THE BAD
Dannon Oikos Greek Yoghurt - The Tease: Meh. A woman head butts John Stamos for her Greek yoghurt. Could’ve saved the money spent on John and done something more exciting.
Pepsi - King’s Court: This is only mildly funny (barely) because of the celebrity cameos.
Toyota Camry - Reinvented: Cheesy. Silly.
Budweiser - Eternal Optimism: Seems like a Coke ‘Open Happiness’ ad. Even the colour reminds me of Coke. Says the same old crap: ‘we’ve been with you through all the good times.’ Nicely shot, but meh.
Cadillac - Green Hell: It looks like any other ad with a performance car being tested. Green Hell could’ve been any other race track.
Time Warner Cable - Enjoy Better: Show and tell narration technique, nothing new. And Ricky Gervais to add some appeal. Seriously, were celebrities a prerequisite?
Bridgestone - Performance Football: Since when did Kevin Butler leave Playstation and join Bridgestone?
Chrysler - Halftime in America: Big speech by another big celebrity. Too much like the Eminem one last year.
Cars.com - Confidence: WTF?
Hyundai - Cheetah: Ooh, looks like another car vs animal commercial, oh wait! The cheetah turns on the guy who opened the cage! Still meh.
THE UGLY
Audi - Vampire Party: Are you kidding me? Nail the vampire idea inside a coffin once and for all. I figured by this point, if you’re going to do vampires, it would be something different. Oh haha, I get it, you referenced Twilight. No. Still lame.
Camry - Connections: Boring! Seen it. Many, many times. Next.
Bud Light Platinum - Work: Lame, cliche.
Go Daddy: All crap.
THE REST: All get the ‘meh’ sigh.
You may agree if you check out the rest at the Ad Blitz YouTube channel.
All in all, was not impressed with the stuff put out this year. It made for a bitter Valentine’s.
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