Breasts are born to grow together. Part of the Pink Ribbon series.
I never know what to think when I see a breast cancer ad with a topless woman as the visual.
Sure, it’s the subject matter and it’s one of the only times a topless woman is appropriate, but I can’t help but think that it’s an ‘easy’ way to get attention because it’s essentially a topless woman.
Also, I realise that my point of view is very male. I saw this ad, I thought ‘nice tits’.
Having said this, females (or just more mature people in general) may see this and see the beauty of two breasts, symmetrical, paired, together and healthy.
Putting the copy over the visual ensures that the copy gets read. Good move. Otherwise the ad begins to liken itself to most centrefolds in men’s magazines.
As for the copy itself, I love it. The treatment is very readable (it could be the illustrative typography that I love, but it works). The idea that breasts deserve to grow old together is nice and struck a small chord in me.
Maybe others will see it and will buy Pink Ribbon Magazine to support this very idea.
Or maybe, guys will buy the magazine secretly hoping it’s full of more topless women.
Either way, magazines get sold and money goes toward breast cancer, I guess.