God, where do I start? There is so much to comment on! Perhaps something more specific?
First of all, read these books:
- Pick Me: Breaking Into Advertising And Staying There - Nancy Vonk & Janet Kestin
- Cutting Edge Advertising - Jim Aitchison
- Hey Whipple, Squeeze This - Luke Sullivan
- Making Ideas Happen - Scott Belsky
- It’s Not How Good You Are, It’s How Good You Want To Be - Paul Arden
- Whatever You Think, Think The Opposite - Paul Arden
Know how passionate you are. Know the shittiest things about the advertising industry and still love it. Only the most passionate will survive and succeed. This doesn’t mean you have to be excited all the time. All you have to do is KEEP GOING.
Keep questioning your work. Keep asking yourself how it can be better. I don’t believe there’s any such thing as finishing your work early in the ad industry - keep pushing your work right until the last second before the deadline.
Be a total slut. Work and partner up with as many people as you can to get experience working with all types. Different people can help to unlock different parts of your thinking and broaden your creative horizons.
Welcome rejection and criticism like old friends, because they’ll be visiting often.
Share your ideas, get opinions and invite feedback. You don’t learn if you keep to yourself.
Most of all: DON’T PANIC.
I hope this is a good starter!
Do check my #Advertising posts that go into detail about all this and more. But if you want more elaboration, I’m more than happy to help.
Recent comments