There are not a lot of Marketing Classes geared toward the creative side at my school.
Do you have any suggestions for me to gain experience in the field before I jump head first into an internship?
First, it is very flattering that you would ask me such a question.
Now, judging by your own blog, I assume you would like to work as a creative who will one day be capable of writing an ad that will be shown at the SuperBowl.
I’m not surprised there’s a lack of creative courses at a ‘Business Administration School’.
For a creative, marketing is a good thing to study because you tend to focus more on how to make an ad work, rather than ‘wow’.
However, if you want to write that crazy ad that will be seen by over 100 million people during the SuperBowl, you’ll have to take an extra year or so to do a creative course.
Alternatively, you could read a few books and immerse yourself in ad annuals, magazines, journals, film, art, design and observe what good creativity is, but there’s no real hands-on experience.
Also, you could throw together a portfolio and try and get an internship or ‘experience in the field’, but any mistake you make will have real consequences and I doubt you would want to deal with that if you’re not ready.
So, I would recommend a creative course, where a tutor who has worked in the industry can help you develop your creativity in a hands on environment, without the stress of the demands of a boss or a company.
Try and look for courses that promote industry experience.
Books I would recommend to get you started in thinking this way would be:
- Pick Me: Breaking Into Advertising And Staying There - Nancy Vonk & Janet Kestin
- Cutting Edge Advertising - Jim Aitchison
- Hey Whipple, Squeeze This - Luke Sullivan
- Making Ideas Happen - Scott Belsky
- Can I Change Your Mind? - Lindsay Camp
- It’s Not How Good You Are, It’s How Good You Want To Be - Paul Arden
- Whatever You Think, Think The Opposite - Paul Arden
Best of luck! I’d love to know how you get on.
Cheers.
P.S. Should you, for some reason or another, decide you want to just get into it and hone your creative skills yourself, get back to me and I’ll recommend some stuff to do.
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