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A Copywriter Writes

A Tumblr Blog
DAN WATSON

Kiwi copywriter.

Illustrator on the side.

This blog is filled with stuff that simply comes to mind that's too long to tweet.

It's mostly my observations as I try to make it in the advertising industry. It keeps me writing and, hopefully, gets you reading.

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  • April 17, 2012 6:00 pm

    My last project with Lucideas.

    In order to show the intricacies of the creative communication industry to young people in Malaysia, we created The Adprentice, a reality TV show where high school leavers take a crash course in advertising and pitch real ideas to real clients along the way. Their final challenge to to go head to head against a professional advertising agency (Lucideas) to win a full scholarship to IACT College and RM20,000.

    This was my favourite project by far.