My last project with Lucideas.
In order to show the intricacies of the creative communication industry to young people in Malaysia, we created The Adprentice, a reality TV show where high school leavers take a crash course in advertising and pitch real ideas to real clients along the way. Their final challenge to to go head to head against a professional advertising agency (Lucideas) to win a full scholarship to IACT College and RM20,000.
This was my favourite project by far.

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